The past execution system made the craftsmen fall behind, where everything was still done manually. Thus, they have difficulty to produce the desired quantity of production.
Once they were part of the mass industry, now hand execution has risen to the artisanal class. This is one of the reasons why their income is still lagging behind the mass industrial class making it difficult for craftsmen to have sufficient income, and this is also what makes the successors reluctant to follow in the footsteps of the previous generation.
The challenge is for them to be able to work in quantities that can meet the demands of today's clothing industry with good and consistent quality.
Determining the middle class market is a strategic point that can bring many craftsmen to become part of today's industry, and open up opportunities for a longer future. Gradually we lead them to change their views on execution in various dimensions.
Our vision is to direct and guide many craftsmen to a long and sustainable future. Encouraging continuous regeneration so that cultural preservation efforts are well-maintained.
S U S T A I N A B I L I T Y
Environmental conservation vs cultural conservation
On many occasions, environmental preservation in the fashion world is associated with natural coloring.
But some things set the two apart.
ON ONE SIDE:
Natural coloring is good for the environment.
ON THE OTHER HAND:
Natural coloring requires a longer working time and uses much more water. So the price becomes higher and it is more difficult to enter the market at large. Meanwhile, craftsmen need a fast and stable income.
As with so many things in the world… balance is what harmonizes and makes things possible.